Apple Event has a unique approach when it comes to showcasing its latest products and services. Instead of participating in large industry-wide events like CES or E3, the tech giant prefers to host its exclusive events. Throughout the year, Apple invites members of the press and industry professionals to Apple Park, where they unveil their latest innovations. These events, which Apple refers to as “keynotes,” are also streamed live online, allowing millions of viewers to tune in.
In 2023, Apple organized three notable events: WWDC in June, the Wonderlust iPhone event in September, and a second fall event on October 30. Similarly, in 2022, Apple held three events as well: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. However, in some years, Apple has hosted four events. The question remains: will Apple continue this trend and hold four events in 2024?
To discover what events and exciting new product launches Apple has planned for the upcoming year, continue reading.
When is Apple’s next event?
Apple’s spring events have been known to be significant, although they don’t occur every year. Notably, there were no Apple spring events in 2023 or 2020. However, when these events do take place, they unveil exciting products. For instance, in spring 2022, Apple introduced the iPhone SE 2, iPad Air, and Mac Studio and Studio Display. Similarly, in 2021, we witnessed the launch of the iMac, AirTag, and Apple TV 4K. Furthermore, in 2019, the event focused on Apple’s services, including Apple TV+, Apple News+, and Apple Arcade.
If Apple decides to hold a spring event in 2024, it will likely occur on a Monday or Tuesday in either mid-March or mid-April. However, due to the varying dates on which this event has been held in the past, it is challenging to predict a specific date.
Apple has scheduled its recent spring events at the following times:–
- 2023: No event
- 2022: Tuesday, March 8
- 2021: Tuesday, April 20
- 2020: No event due to Covid (iPhone SE launched via press release on April 24)
- 2019: Monday, March 25
- 2018: Tuesday, March 27
- 2017: No event
- 2016: Monday, March 21
- 2015: Monday, March 9
- 2014: No event
- 2013: No event
- 2012: Wednesday, March 7
- 2011: Wednesday, March 2
- 2010: Thursday, April 8
At what time is the commencement of the upcoming Apple event?
The event commences at 10 am PT, which corresponds to the respective timings in the countries where the majority of our readers reside.
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and 2 pm (AST/ADT)
- U.K.: at 6 pm (GMT/BST)
- Europe: at 7 pm (CET/CEST), 8 pm (EET/EEST)
- India: at 10.30 pm (IST)
- Australia: Next day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: Next day at 5 am (NZST/NZDT)
Nevertheless, the event on October 30 occurred significantly later, precisely at 5 pm PT. Consequently, the subsequent time conversions are as follows. It is our sincere wish that Apple does not schedule its upcoming event during this timeframe, although it remains a plausible possibility.
- U.S.: 5 p.m. (PDT), 6 pm (MDT), 7 pm (CDT), 8 pm (EDT)
- U.K.: The following day at 12 am (GMT)
- Europe: The following day at 1 am (CET), 2 am EET
- Canada: 5 pm (PDT), 6 pm (MDT), 7 pm (CDT), 8 pm (EDT), 9 pm (ADT)
- India: The following day at 5.30 am
- Singapore and China: The following day at 8 am
- Australia: The following day at 8 am (AWST), 10.30 am (ACDT), 11 am (AEDT), 10 am (AEST)
- New Zealand: The following day at 1 pm (NZDT).
What is the duration of an Apple event?
Apple keynotes typically have a duration of one to two hours and showcase CEO Tim Cook alongside several other Apple executives. The WWDC and September events are usually lengthier, while the spring and late-fall events tend to be slightly shorter. Notably, the October 30 event in 2023 concluded within approximately thirty minutes.
At what time does Apple typically organize its events?
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- March/April: Spring event
- June: WWDC (Worldwide Developers Conference)
- September: Fall event (aka iPhone launch event)
- October/November: Late-fall event(s)
The event calendar is not fixed, however, the spring and October events are not as consistent. Occasionally, Apple does not organize a spring event at all, as was the situation in 2023.
On the other hand, the summer and September events are more reliable. Software is typically unveiled at WWDC in June, while iPhones and Apple Watches are introduced in September. The October event frequently showcases the release of new Macs, although this also varies from year to year.
Which Apple events are scheduled for the year 2024?
These are the anticipated events that we anticipate witnessing in the year 2024, along with the potential catalysts that could initiate them.
2024 Spring event.
As mentioned earlier, it is anticipated that Apple will hold an event in either March or April, most likely in mid-March.
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During the event, Apple is expected to showcase its Vision Pro headset, which will already be available in the market. They may begin the event by sharing some insights about Vision Pro and discussing its initial sales performance. Additionally, there are possibilities of unveiling a new iPad mini and iPad Air. The M3 Mac mini and M3 MacBook Air could also make an appearance. Furthermore, the new AirPods might feature USB-C connectivity, and there could be significant changes in store. Apple might even surprise us with the launch of a 14-inch iPad Pro.
WWDC: June 2024
The annual Worldwide Developers Conference (WWDC) is typically scheduled for either the first or second week of June. In 2023, the opening keynote took place on Monday, June 5th.
During this keynote, Apple unveiled three new Macs, introduced the Vision Pro headset, and provided a glimpse into the upcoming updates for their various operating systems. Following the keynote, the week is filled with developer events and sessions. For more detailed information about the dates, times, and everything you need to know about WWDC, please refer to a separate article.
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
Apple utilizes the annual WWDC event as a platform to introduce the most recent iterations of its operating systems. Therefore, in the year 2024, we can anticipate a sneak peek of iOS 18, iPadOS 18, macOS 15, watchOS 11, and tvOS 18.
Additionally, there is a possibility of an update to Apple’s augmented reality endeavors. Furthermore, WWDC occasionally serves as a stage for unveiling new hardware, which leads us to the potential introduction of the M3 Ultra Mac Pro and Mac Studio.
iPhone 16 launch event: September 2024
Apple consistently organizes an annual event in September, primarily dedicated to unveiling their latest iPhone and Apple Watch models. However, it is worth noting that due to production challenges caused by the Covid-19 pandemic,
the company deviated from this tradition in 2020 and announced the iPhone in October instead. Here is a list of the recent dates for Apple’s September events:
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
October 2024 Event
There might be separate events dedicated to iPad and Mac in either October or November of 2024. However, since this is still a considerable amount of time away, we will refrain from delving into extensive specifics at this moment.
In previous years, Apple has organized a secondary autumn event on the subsequent dates:–
- 2023: Monday, October 30
- 2022: No event
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No event
- 2018: Tuesday, October 30
- 2017: No event
- 2016: Thursday, October 27
- 2015: No event
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
